Recently I had the opportunity to attend the 2013 TIES Conference with one of my colleagues, Patrick Smith, Principal at Basswood Elementary. One of the themes from a presenter we ended up following throughout the conference was to establish a greater “presence” in the digital world as a means of communicating, connecting with students and families, and enhancing relationships. I reference Mr. Smith (@patricksmith111) to start this article because he tweeted out a link to the article, posted below, from this presenter which I thought I would share with you. My purpose in doing so is to highlight my own professional learning, as your principal, and begin to share with you some of the efforts and/or changes I plan to make with my own leadership as we move into the new year.
Below is a blog post from this presenter, a man named George Couros, from his blog entitled “The Principal of Change”, which can be found at http://georgecouros.ca. George is a Division Principal in Canada who speaks all around the world at different conferences promoting digital literacy and citizenship for leaders, educators, parents, and students. You can also follow him on Twitter at @gcouros to learn more – as I do. In this post, entitled “5 Ideas to Bring Parents Into the Learning Process”, which I want to share with you as I seek continued growth as an instructional leader. I hope that you find this as enlightening as I did.
“The role of parents in the education of their children cannot be overestimated.” ~Unknown
When you ask parents from any country in the world, what they ask their children at the end of the day about school, their question is very similar:
“What did you learn today?”
The disconcerting thing is that the answer is almost always exactly the same.
Parents are a great untapped resource in our schools, and social media gives us an opportunity to engage them in their child’s classroom in a way that we never were able to before. The traditional modes of communication are still vital in the way we connect with parents. I am a firm believer in the importance of calling parents to share good news and hearing a voice is the only way that bad news is delivered. I strongly suggest that an educator never deliver any bad news about a child over email. Although I do not have children of my own, I remember my secretary distinctly saying to me, “When you call a parent to deliver some bad news about their child, you are about to destroy their world. Make sure that you let them know the positives and that you still care about their kid.” That advice has always stuck with me.
With all of that being said, I think that there is a larger role that we can ask parents to play in the learning of their child. In my view, if a parent reinforces the learning of the school, at home, the child is more likely to be successful.
Here are some ways that we can build strong connections with the parents in our school communities:
1. Use what the kids use – Often times, when communicating home with parents, we have created special platforms or have put a lot of money in developing a website to ensure that we constantly “branding” our school. Yet this type of communication is all surface with little depth. If we can connect using mediums (blogs, YouTube, Twitter, etc.) that our students use, not only are we building an understanding and instructional leadership within our schools, but we are familiarizing our parents with many of the tools that their children will be using. The first time a parent uses a blog, should not be from their child, but from adults in the school. This shows that we are not just “throwing” kids online, but we are building our own understanding as well.
2. Have an open mind – I cannot count the number of times I have heard from teachers or administrators that “the parents will never go for this”, when talking about the changing landscape in schools. My question is, “Have you asked them?” I fell prey to this assumption before. After a session with a group of parents, one of the parents had her hand raised and looked annoyed with what I had just presented. Preparing myself for the pushback I was used to receiving, she said to me, “Why are we not moving faster?” I couldn’t believe it and was ecstatic to know that there were many parents out there that are pushing for the same opportunities for learning that many progressive educators are pushing for. You may not have all parents excited about the changes that are happening in school, but they are out there. You have to find them which leads into the next point.
3. Tap into parent leadership – One thing that we have to realize is that parents are more likely to listen to other parents. Not necessarily educators that have children because they may feel their view is biased, but other parents in your school community. What is imperative is that we connect with parents that have a voice with others and get their feedback on new initiatives. This is not necessarily a parent-council type meetings, but in one-on-one conversations. It is also not a time to simply tell parents what the school is trying to do, but to listen to them, get feedback, implement their advice, and show them that you have listened. Once this happens, it is important that we ask those parents to talk to others so that they get their perspective. Focusing on developing parent leadership, listening to them, and empowering their voice is crucial if we want to move forward as a school community.
4. Focus on open communication – Every week I would write an email to staff sharing where I was during the week and some articles that I suggested for them to read. I thought about it, and there was no reason why I shouldn’t share this information with parents. I then decided to share that information through a blog and make it open to our community. Obviously there was nothing shared in this space that would be considered confidential, but it was important to share the learning my staff was doing openly with our parents. Sharing blogs and articles from other schools, helps to show your community that the things that our school is doing is not something specific to our school, but many others are taking on similar endeavors. Leading parents to a Twitter hashtag for the school and encouraging staff to tweet to it during conferences, also shows what teachers are learning in real time while also giving a chance for parents to connect with them in that space as well. Blogs, Twitter, and other Web 2.0 technologies allow parents to not only hear the conversation, but to be a part of it. With most people comfortable with back-and-forth communication, we have to make sure that we communicate in this same manner.
5. Create learning opportunities – Traditionally, schools have had “parent-nights” where new initiatives or learning or simply shared with parents. Parent-teacher interviews were one of these ways, where parents simply heard about what their child was learning. But with activities such as “student-led conferences”, parents are actually engaging in the learning that is happening with their kids. Leaders like Patrick Larkin have had nights with parents where does not tell them about blogging and Twitter, but actually teaches them and gets them to engage in the practice. With all of the amazing things that many schools are doing, it is very powerful to give parents the opportunity to learn these activities so that they can partake at home with their child.
You often hear comments that parents are advocating for the old ways of school, but ultimately, they just want the best for their kids. If we focus on bringing parents into the schools, it is my hope that they become grateful of how much better school can be now, they will be advocating for change alongside educators. When we work together with our parent communities and focus on bringing them in on the learning of their child, the opportunities for our students will be endless.
As I mentioned in my December article, I would encourage you to visit my blog, where this article will soon become a “post”, at https://aprincipalperspective.wordpress.com or follow me on Twitter at @PrincipalWilley. While I cannot promise you that every tweet I send out will be entirely riveting, I can promise that I will surely not send out what I ate for breakfast, and I will try to keep it relevant to the greater Fernbrook community at large. I am hopeful that this finds you, and finds you well after a wonderful winter break and holiday season with family and loved ones.